Gillette Madden 12 codes?

I was reading a magazine and saw an ad for this. Is it going to be a "generic" code like the doritos was or does anyone have any more information on this? A PM would be appreciated.|||Ild repost any info. Im just too lazy to keep looking at the post to see if anyone has responded |||Subscribe to it then its as easy as checking pm's|||Has anyone else even seen it in stores yet? I have only seen an advertisement in Sports Illustrated.|||yeah it was in SI.